2024
Viruma
Full Case Study
Background
Viruma wanted to revolutionize real estate browsing by offering an immersive, interactive experience. Instead of just listing properties, they aimed to make users feel like they were stepping right into their future homes. My role was to design a platform that made virtual property exploration both intuitive and engaging—ensuring a seamless experience for all users, regardless of their tech expertise.
Core problem
The challenge was to create a responsive, high-tech real estate platform that felt natural and easy to navigate. Viruma needed a design that worked flawlessly across devices, from desktops to smartphones, while showcasing properties in a way that had never been done before.
To achieve this, I focused on:
Immersive UI Design – Creating a dynamic, visually stunning experience inspired by Vision Pro, with interactive tours, 360-degree views, and rich multimedia.
User-Friendly Navigation – Ensuring the platform was intuitive and easy to explore, no matter the device.
Responsive & Scalable Design – Developing a flexible design system that adapted smoothly to different content types.
The creative process involved wireframing, prototyping, and refining the visual design to balance high-tech features with usability. Testing played a key role in optimizing responsiveness and interactivity.
Results and Impact
Viruma’s new website isn’t just a property showcase—it’s an experience. The design enhances user engagement, making real estate exploration more interactive and accessible. This project also expanded my expertise in immersive UI, paving the way for future innovations in digital real estate experiences.
The Website: https://www.viruma.id/