2023
Alqen
Full Case Study
Background
Alqen’s website needed a visual redesign to better align with its product messaging. The previous design lacked consistency, with visuals that didn’t complement the copywriting, leading to a disconnect in brand communication. My role was to revamp the design for better clarity, coherence, and impact.
Core problem
The challenge was to address the misalignment between the product’s messaging and its visual representation. This required a deep understanding of Alqen’s brand identity and a strategic approach to redesigning layouts and imagery.
I focused on:
Research & Analysis – Studying Alqen’s product documentation to fully understand its core values.
Wireframing & Ideation – Redesigning layouts to enhance visual appeal and ensure they complemented the messaging.
UI Style Guide Implementation – Establishing a consistent design system with refined typography and brand-aligned colors.
Copy & Visual Harmony – Ensuring that new visuals worked seamlessly with the refined copywriting for a unified experience.
The redesign process followed a structured approach, integrating insights from competitor research and industry standards to enhance user comprehension and engagement.
Results and Impact
The updated website now delivers a cohesive, visually compelling experience that aligns with Alqen’s brand and messaging. This project reinforced the importance of balancing visuals with content, leading to a more engaging and effective digital presence.
You can check the website here: https://alqen.com/